The advancement in the current marketing world has provided us with a lot of scopes to expand our business and its reach. The marketing industry, without a doubt, has been ever-evolving and with new and advanced ideas presenting themselves constantly, technology has only introduced us to a never-seen-before era.
The rapidly changing digital landscape has made online mediums be at the forefront of marketing. And it has given a chance to brands to leverage them for effective marketing of their products and services.
Below we have listed the top 10 marketing trends that are likely to make a remarkable entry in the year 2021:
With videos being a tremendous hit in the marketing industry, it has become one of the hottest trends of 2021. The evolution of videos with the introduction of new and exciting content has been more than evident. As they are growing popular each day, brands are able to leverage them for lucrative results.
Businesses are also using an innovative approach in their video content to engage customers and create a distinct identity for their brand. Statistics show that 6 out of 10 people prefer watching a video about a subject instead of reading about it.
AI and Automation
Artificial Intelligence and Automation have asserted their dominance in almost every area including the marketing industry. It is undoubtedly an era of technology and by leveraging its power, one can achieve wonders for their brand.
With the help of its profound impact, AI and automation have brought a wave of transformation in this modern world. The aspect of technology is soon to take a front seat and be the frontiers of marketing.
Building Partnership and Relationships
The pandemic definitely made us all go through a rough patch and now people are more skeptical than ever. In these times, people are only turning to the ones they trust and that is why it is so important to build stable partnerships and relationships with your existing and potential customers.
According to a recent survey conducted by Deloitte, 25% of people who noticed brands being selfish and acting in their own interest walked away from them.
Nostalgia Marketing works by developing a sense of belongingness among the customers. The marketing tactic helps brands by making their products or services relatable and comforting for the viewers. It let’s put a new turn on your old products and reintroduce them with a twist.
According to the reports, Intronis, a tech company experienced a 650% better return on investment and 35% more conversion rates with the help of nostalgia marketing.
Long-form Content Marketing
Content Marketing has been around since the beginning of the marketing era and blogging has always played a significant part in the content field and it will continue to provide brands with miraculous results over the period of time.
With that being said, brands that are still oblivious to the need of having a proper content marketing strategy for themselves are expected to continue struggling while trying to set their foot in this rapidly changing digital landscape.
Chatbots are known for providing brands with a more practical solution for improving their online experience. Nowadays people expect having 24-hour support to solve their queries or complaints and having available a human being all the time is not possible for businesses that is why they are leaning more towards having chatbots for providing a human-matched experience.
LinkedIn currently holds the crown for B2B Marketing with its agile approach. The statistics concerned with LinkedIn Marketing have been more than impressive and as a B2B Business owner, if you want to promote your product or services on social media platforms, then LinkedIn should be your first priority.
After making a huge breakthrough last year, Influencer Marketing introduced us to new talents across different platforms who enriched our feed with entertaining and informational content.
Influencer Marketing is also helping brands by building a sense of trust and credibility among the viewers. Looking at the statistics, it wouldn’t be wrong to say that Influencer Marketing will continue with its agile approach in the upcoming year as well.
The modern era of technology is introducing new and innovative ways to leverage the latest advancements for our benefit and voice-search marketing is the perfect example of that.
Earlier when this feature was only used for making lists of their tasks and to-dos and getting directions, etc. But now because of the latest development in the area, people are able to use it for more advanced tasks as well, such as playing music, getting results for queries, calling people, asking questions, etc.
With the ever-increasing need for authentic and genuine content, Interactivity with the audience has only increased over time. When you interact with the audience, it helps you to humanize your brand and gain the trust of people.
In the year 2021, you will witness a great surge in interactive content.
There’s an infamous saying that in the marketing world that reads, “The only constant in marketing is change” which is entirely true considering the ever-evolving changes that we witness each year.
Ironically, this era of artificial intelligence and other technological aspect is about being real and authentic. And the above-listed ten B2B marketing trends are most likely to remain significant in the year 2021 and by following them you will achieve impressive results for your business.
Komal Kokate is the Co-Founder and CEO of the Explainer Video Company MotionGility. She is an expert in Video production strategies helping individuals and small to enterprise-level companies by providing smart solutions such as Explainer Video, Whiteboard Video, Educational Video, and many more solutions.