By Ethan Lark

AdWords is one of the most effective methods to sell any product or service online. Unlike other techniques such as SEO or Inbound Marketing that full-service digital marketing agencies have to work for months to see the first results, with Google AdWords, you only need a few hours. It is the fastest and most effective advertising system that exists.

If you sell any product or service, you need to create a few AdWords ads. These ads are shown to those users looking for those products or services, and you will only pay each time a user clicks on one of your ads.

In this article, we will see, step by step, how to create ads in Google AdWords to grab customer interest in your products or services.


Google AdWords is a service that Google uses so that potential advertisers can offer their products and services on the search engine itself and other associated websites through AdWords ads. Google AdWords was introduced in the year 2000, and is one of the fastest and most effective ways to get leads and quality traffic for a website.

Unlike an SEO positioning strategy, which normally takes months until we begin to see changes in e-commerce positioning, with Google AdWords, the results are immediate. In less than an hour of the publication of an ad, it will already be visible to your potential customers, and you will start receiving clicks.


PPC advertising consists of paying for people to visit your website.

Perhaps you are thinking.

What a waste of time? Why am I going to pay to get visits if I can get them for free by positioning my content? Following are some points for which Pay per Click advertising can be very interesting for your business:

  • You can send potential customers to your website, in a matter of hours, and not months as usual with SEO positioning campaigns.
  • You can measure and analyze every penny used in your campaigns and evaluate the performance of your ads to see how many sales they are generating.
  • By combining PPC advertising with an SEO strategy, you will reach a much larger number of potential customers than using only one of the two strategies.
  • Establish a profitable system, which generates visits and sales constantly every month.


The PPC system is base on a bidding mechanism. The cost per click for each ad is determined by the amount that other advertisers are willing to pay for that search. In other words, a sale does not always have the same value, and the PPC methodology can vary greatly from one industry to another.


The two main providers of PPC ads are Google AdWords and Bing Ads.

The Bing Ads CPC is usually lower than the Google AdWords CPC. So, Bing Ads is usually a recommended option if we want to validate a business idea, through ads, with a low budget. On the contrary, if you want to create ads to sell services or products or the internet, and not just to validate an idea, we recommend that you start with Google AdWords, mainly for the following reasons:

  • Fast and with immediate results. Within an hour or two of having launched your campaign, you will already be receiving clicks and visits
  • Segmentation is very accurate. You can segment your potential customers, depending on what city they are located or what device they use, and show your ads only to that group of users.
  • Google indisputably dominates the search engine sector, so most users and potential customers use that search engine.
  • Due to the popularity of Google AdWords, there are lots of guides, articles, tutorials and resources to learn how to create campaigns and advertise with Google AdWords. 


Google AdWords Express is a simpler and automated version of Google AdWords. With AdWords Express, you do not need to have a website, and the management will automatically, simplifying the process.

With AdWords Express, you can only do the following:

  • Create an online ad
  • Set a budget
  • Choose a company category
  • Select search phrases related to our business

Although it may seem like an advantage, the reality is that AdWords express is simplifying to the detriment of its effectiveness.


Now that we’ve defined the pre-requisites, here is how you can create your first AdWords campaign. 


Click on the campaign and select the Search Network Only option. This way, your ads will only appear on Google search results and not on other industry websites or partners, not so relevant.


Select all the feature option, so that, your campaign have access to all the features and options of the search network.


Disable the option “Include search partners”. This way, you will only advertise on Google and not on other networks or less relevant sites.


Depending on the type of product or service you sell, or your business, you may want to show your ads to potential customers in a specific location (country, city, or even segment by area).

This point is mainly important if you are a local business or only offer services in a certain location if you do not change the default settings you will be showing ads for users not interested in your service, and wasting your budget.


Select manual bid strategy. In this way, you will have all the control, and you can determine a cost per click that you can assume and be profitable for your business.


You can enter any number here, as you will change it later. 


Enter your daily budget. 


Make sure you input all likely ad extensions for your organization. Ad extensions are a great way to generate a greater number of clicks on your ads. 


If the opening of your business and the services you offer will be limited to a specific time, specify it in this section.

Most businesses can leave their ads showing 24 hours a day, 7 days a week, as potential customers will contact or place orders online.

However, if you are announcing some type of service valid only for a specific time, then you should not show the ads in 24/7.


Select the option “Toggle indefinitely”. This way you can objectively know which ads work best and which one’s worse. This option allows you to have full control over your ads and results.


Google AdWords is an excellent service with which to get traffic to your website quickly and effectively.

Unlike an SEO strategy in which months can pass until we can see any results, in Google AdWords, the results are immediate, and we can see them in just a few hours.

Start with AdWords, invest a small monthly budget and try to review your ads and ad groups weekly to see what their performance is. Create more ads, pause those that do not perform well and constantly try to improve the results of your campaigns.