Launching a new business can be a daunting task if you are unaware of some prevailing market trends and strategies. Growing your small business without spending a fortune is no easy task; it requires a lot of time and effort. You need to follow the ongoing market and technology trends to target your customers. 

However, no matter how quality a product or service you offer, people won’t notice it unless you promote it. Digital marketing is an essential part of increasing your brand visibility and revenue for your small business. There are numerous techniques and ways a small business can follow to grow its revenue. 

You need to consider a lot of things when you are trying to facilitate your small business’s growth. Business growth is not a one-time process to follow; you need to adopt current market trends and a robust process for achieving desired outcomes. 

Growing a Small Business: Cost-effective Promotional Ideas to Follow In 2020

If you really want to expand your business, it requires a lot of dedication and solid strategy to stay ahead in the competitive curve. However, in the modern business world, you cannot rely on a single strategy; you need to follow digital tools and techniques to enjoy success. 

Whether you run a food delivery business, hair salon business, construction company, or any other small business, a well-crafted marketing strategy will help you bolster growth within your budget. Here we have addressed several cost-effective ways that help you build a brand and upscale your business in no time. 

Polish Your Digital Presence 


These days, we are living in a digital world. You need to give consumers multiple ways to view and buy your service and products. In this fast-paced world, customers prefer online service, and they want to get the same kind of quick experience from the companies. Even if your business is primarily driven by a person, having an online presence for your business opens more avenues for your consumers to reach you. 

Today, more and more restaurant business owners practice the same and developing apps like ubereats that allow consumers to view menus, feedback from previous consumers, and place orders to get doorstep deliveries. 

Having a website or app also allows users to stay connected to your business’s latest news and updates. Once you create a strong presence online, your small business will grow from the bottom line and offers you expected results with a minimum budget. 

Improve Your Customer Experience 

This is the next exciting way to grow your small business in 2020. A strong customer base is an equally important thing, which can only be achieved through excellent customer service. Improved customer service is the golden key to grow your small business. However, customer service has evolved over the last decade. Instead of one-to-one calls, businesses are now using social media platforms such as Facebook, Twitter to fix consumer issues. 

Now, customers can connect with their favorite brands round the clock and make customer service faster than ever before. If you are running an eCommerce business, you must offer them a personalized shopping experience. There is a cut-throat competition in the retail space; you need to find an exciting way to stand out from others. 

Offering a shopper with a more warmed and seamless shopping experience catered to their needs and choices is the exceptional way to do so. Via push notifications, you can also get in touch with consumers who shopped from you earlier. You could also suggest products and services matching their requirements and preferences. This kind of customer service encourages the customer to visit your website or app again and again. 

Up Your Social Media Presence

Graph showing why it is important to increase social presence

Last but not least, social media offers unlimited benefits to your small business. This is a powerful and cost-effective technique to promote your business across the world and work on growing your business without spending a fortune. With more than 2 billion active users, social media is a pivotal part of your brand’s promotion strategy. (source)

Social media helps you generate leads and grow your business from the front line. Social media is effective because it allows entrepreneurs to build strong and trustworthy connections with customers. Furthermore, your overall business identity also reflects on social media through reviews, ratings, and content you share with the target audience. 

Popular social media platforms such as Facebook, Instagram, Pinterest, Twitter allow you to establish a brand. You can decide which platform is effective and matches your target market. You can use different social media tactics that drive traffic to your website and grow your business like never before. 

What Next? Grow Your Business in 2021

If you have a small business and are struggling while growing your business without spending a fortune, try the ways mentioned above in this post. Initially, it might be daunting to run a small business, but practice and knowledge will help you grow and succeed. As an entrepreneur, all you need to learn, fail, and grow from different aspects. 

Author bio

By Deep Moteria 

Deep is a serial entrepreneur and blogger who wishes to support the ground transportation industries with his writings. He covers up all the known and unknown facts around the industry and puts it together to create trending articles across different websites. He also includes details on the latest trends, fun facts, business expectations, strategies, and models to follow to achieve success in the transportation sector.

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