Both the UX and UI of the website deal with user experience components. User experience (UX) design is to optimize user experience upon interaction with your website or software application. The objective of UX is a provision of utmost customer satisfaction. Outstanding UX designs produce software products that are inviting, intuitive, and easy to use.

User interface (UI) design deals with the improvement of interactivity and presentation of the product or software application. Its primary focus is on appearances, navigation, and how the product relates to users. It also addresses other issues, such as accessibility, efficiency, and responsiveness. A problem-free UI design also has a fitting graphics design and consistent layout.

Hundreds of websites lose potential customers every day because of ‘bad user experience’, which means that the application or site is not user-friendly. Such a situation leads to loss of customers and eventually overall business despite providing quality service or product. Using both UI and UX design results in several benefits, such as raising your website’s conversion rates.

Strategies to bring in more customers while combining UI and UX design

Keep it Simple

The design of your website should not look complicated as it frustrates the user. The main objective is to have an overall simple design that is also minimalistic. Avoid over-flooding the user with information on several products on one page. The website design should not be complex as it drives users away.

Improve Readability

Most internet users nowadays are searching for easy reads, which is what they want to see when browsing. When visiting a website, apart from seeking quality content, they want the content to be simple to their eyes. It entails presenting content in easy terms, making things easy to scan for the eyes, and avoiding using italics excessively. Generally, customer experience can be improved by merely minimizing readability errors.

Remove Obvious Mistakes

If a user notices an anomaly with the website, their trust in your brand will be lost instantly. The most important thing is to go easy on the overall design but focus more on minor details. Some of the things users notice are website loading speed, poor accessibility, and misplaced ads.

Accommodate Everyone

Internet users are from different cultural, educational, and social backgrounds. Do not assume that everyone is conversant with English or that everyone can understand technical or complex terms. Make the website easy to use for even someone with basic education who would require your product or service.

Likewise, try and accommodate people with special needs and may want to browse your website. You can add an extra voice feature and ensure a smooth connection, which will bring satisfaction to your customers. Aim to make your customers happy as they are the most important. In everything that you put up, it should make the website easy to navigate.

Know your Target Audience

You have to understand the user demographic, which is your audience. Group it into actionable and detailed data sets like location, ethnicity, age groups, profession, and so on. Remember to keep the website clutter-free.

Restructure your page to assist users. Reduce visibility of disruptive pop-ups such as subscription boxes when visiting the page. Invasive pop-ups and ads appear spammy apart from annoying the user, which leads to users unsubscribing from your website.

Knowing how much time users spend on your website is also essential, as well as pages that receive minimal visibility, elements that get few interactions, and the pages that have the most traffic. Using this information will help during web development to align the site with user demands.

Easy Navigation

Good user experience on your website is determined by the navigation process. If a user can switch from one page to the other with ease, they will stay longer and likely come back in the future. In contrast, confusion when navigating results in confusion in the mind of the user. This result in frustration and you end up losing a prospective client plus the many referrals they could have directed your way. Thus you have to make your website easy to access.

Cloud Computing

Cloud hosting shifts from using a web hosting server to hiring one on a global scale, allowing you to use servers dedicated to a particular task. One of the advantages of cloud computing is that thousands of users can access your website at the same time without experiencing downtime. This is something that you should aim to achieve if you want to increase traffic to your website.

About the Author

Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. His other interests include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.