Guest Posting

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What our blog is about:

The LaunchHouse blog is a place to showcase the work of coworkers and entrepreneurs who are growing their businesses. We want to feature advice, stories, and reporting, on growing small businesses around our locations. Much of what we do is focused on helping small businesses grow, whether that’s going from 2 employees to 3 or hundreds in sales to thousands in sales.

Who can write for us:

Entrepreneurs, small business owners, consultants, freelancers—anyone who has the expertise and experience of running or starting their own small business. This also includes service providers—lawyers, accountants, PR pros—anyone who provides help and assistance to startups and small businesses.

What we are looking for in blog content:

  • Stories of growth—both success and failure
  • Case studies
  • Advice-based articles—“How do I ensure brand consistency at two locations?”
  • Interviews with entrepreneurs who successfully grew their business or got over a hurdle or problem encountered when scaling

Our Voice:

Our main tone in writing is: friendly, professional, and helpful. Assume that the reader has some experience with your topic but you are there as a consultant/expert to answer their question.

Style Guidelines

  • The content must be original and not yet published anywhere else on the internet
  • Titles in the form of a question or a list work best (“How do I hire my first employee?” or “10 tips on hiring your first employee.”) Form your title in a way that would help a small business owner, entrepreneur, or freelancer, when faced by a problem in growing their business.
  • Answer the question of your article with facts, stories, examples, and research
  • Link to examples when relevant but don’t do it for profit; please also include any relationships with sources mentioned in the article
  • Write in a conversational yet grammatically correct manner. We are OK with the Oxford comma and contractions are just fine, too.
  • If you want to include pictures or other media, attach them separately and make sure that you have the proper permissions and copyright for their use
  • Format—use headings, bullet points, tell stories, use case studies, imagine that your blog post can, in 5 minutes, help someone make their business just a little bit better
  • Shoot for a minimum of 750 words, longer is OK, especially for in-depth posts
  • We love having series of articles, so feel free to pitch a 3-part, 5-part, or 10-part series

What we are going to reject:

Rejection hurts but we want you to know the rules up front. If your article appears to be spammy, too self-promotional, full of SEO backlinks, it won’t make the cut. Plus, anything that is spun, plagiarized, or just downright horrible won’t make it in. In addition, anything to do with MLMs is not going to make the cut. We want original content written from the heart and backed up by solid examples, stories, and research. We also reserve the right to remove any back links that are irrelevant or out of place for our blog or the article you are submitting.

Types of Content Accepted:

Articles should be anywhere between 750 words to 2500 words. Longer posts are better as they give authors the chance to go in-depth.

Types of articles and content:

  • Personal stories of growing your business—successes and failures along the way
  • Interviews with other entrepreneurs on how they grew their business
  • Advice-based articles based on experience or expertise

Topics:

  • Scaling/Growing a small business
  • Coworking and office space for entrepreneurs
  • Freelancers looking to scale their business/agency
  • Entrepreneur events near our locations

Please go beyond the basics of how to start a business or providing inspiration to entrepreneurs. We are also not looking to large multimillion dollar companies for scaling solutions. We are looking for content that will truly help people who are trying to grow their small business or freelance agency. Sample ideas are at the end this page and will help you determine if our blog is right for your content.

Our Audience:

Our audience is entrepreneurs, small business owners, and freelancers, who are looking to grow their businesses—just about anyone you would find in a coworking community.

What can you do with the article after we publish it:

Post a blurb with a link to the hosted article on our site—but not the whole thing—on your blog or other platform (Medium, LinkedIn). We want to avoid duplicate content penalties and not confuse Google

Example: Check out what I wrote for the LaunchHouse blog on How to Hire Your First Employee (link here)

Share the link to the original post on your social media and with your email list

Submission Guidelines:

  1. Must be original content (but feel free to post a blurb on your own blog)
  2. You can pitch us the idea for the article or send the full draft

What happens after you hit “send” after sending us your pitch:

  1. Give us one week to review it—sometimes stuff gets busy
  2. Pitches that are completely out of line with our guidelines will get no reply at all; we can’t give feedback on all submissions
  3. If accepted, we’ll ask for the full article within a week of accepting it. Once we receive it, we’ll provide you with any necessary feedback. After the full article is accepted, we’ll give it a publishing date

Please send all pitch and full-article submissions to: info@launchhouse.com

 

To get you started, here are some possible ideas for stories for the blog:

Growing Hiring and Types of Workers

-Hiring your first employee or set of employees
-Managing remote workers
-Freelancers who scaled and created agencies or who work closely with  independent contractors/partners

Growing Space

-How to find new office space for a growing business—what is the best solution for a growing small business?
-What is the best way for a small business to grow in a coworking space?

Growing Leadership

-How to handle more specific roles at a company as fewer people are jacks of all trades
-How founders have to step away or step aside as new leaders take over (or how founders become CEOs)
-Defining and establishing company values/mission
-How do you know if your business is growing too fast or too slow?


Growing Marketing and Advertising
-Producing content on a larger scale as a company grows
-Expanding your marketing
-Ensuring brand consistency as a business grows


Growing Structures and Procedures/HR
-Establishing systems/procedures/routines
-Establishing HR/corporate structures


Growing Operations
-Handling companies in multiple locations
-Licensing/Franchising for businesses
-How to handle larger product inventories and order requests–what had to change?
-Effective meetings for when teams grow and more silos occur in an organization


Growing Legal Issues
–When does your company need in-house counsel?
–What type of law firm is best as your company grows and the potential for liability/reg issues increases?


Growing funding issues:
-The role of investor money in scaling but the downsides of investment exceeding revenue


Growing Technology Issues

-Which technology tools facilitated scaling? Which ones hindered it?