There are so many small businesses operating worldwide, and all of them are competing with big companies under the sun. So, what is a small business? A small business is one that has less than 500 employees. Any business aims to grow and prosper in the industry it is working in. There are tools that this business can use to grow and expand.

Which Tools Do Small Businesses Need to Grow?

What is meant when one says “right” tool?

The  right tools can be used to market your small business leading to attaining goals. These tools should be within your business budget. They include:

Search Engine Optimization (SEO) tools

It is crucial to do SEO for your company, for your website to improve your online visibility. SEO is the process of optimizing online so that when a specific keyword is searched, your website pops up first. Some of these SEO tools include,

  • SEMrush

This tool audits your current website from the perspective of SEO. The tools help you see how your keywords are working and monitor the health of your website. The tool also enables you to analyze your competitors ranking in terms of the domain.

  • Google Search Console

Google search console is an online free tool that helps you inspect your website for traffic, the best performing keyword, and SEO related issues. You can know how your content is ranked on google. Infrastructure automation uses technology that performs tasks with minimal human assistance to control the hardware and software.

  • Social Media Marketing Tools

Your target audience these days spend most of their time scrolling through social media. Most of them spend half the time researching products before deciding to buy them. It makes sense for you to be active on all your business social media platforms as a way of putting your brand out. Here are some tools you might consider using,

  • Hootsuite

Hootsuite helps you craft engaging social media content for your business. The tool helps in scheduling your posts and monitor how they are doing across channels.

  • Buffer

Buffer is a platform that simplifies social media campaigns. Using buffer, you will build your posts and optimize how they are working from one interface. The tools allow you to reply to customer’s comments and tagging team members at the same time without switching windows.

  • Feedly for Content Marketing

Good content will always sell. You need to have content that goes hand in hand with what your brand is all about. Also, you can have content that interests your audience. As a marketing tool, Feedly cuts all irrelevant information and helps you concentrate on relevant topics.

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  • Influencer Marketing Tool

Even though this is a new tool, its impact is being felt. Influencer marketing boosts brand awareness and decisions regarding purchases are made. Below are some influencer tools your business may need.

  • Fourstarzz Media

If you are thinking of taking your business into the influential world, fourstarzz media is the tool for you. The tool is affordable and suitable for small and medium-sized enterprises. The software gives you the chance to search, analyze, do comparisons and manage influencers at large.

  • Alltop

Alltop helps you find well-known bloggers. It goes through all blog posts and finds their authors. By having those posts, you can find out which topic is popular in your niche after finding a blogger known for such writing.

  • Business Contact Database tool

A contact database tool enables an organization or a business to effectively manage and organize information about their customers, clients, and other contacts. Many companies have trouble finding keeping data as the chances of having duplicate data is high. Below is tools that are ideal for your small business.

  • Aero Leads

AeroLeads is a phone number and an emailing tool that allows you to communicate with top business decision-makers easily. AeroLeads has a maximum of 15 data entry for every client. The data points sections can be filled with name, phone number, address, location, email address, among other vital data.

The above software should take your business to the next level and enable you to compete with big brands in your chosen industry. You can as well look for other tools that your business needs.

By Helene Cue