Are you an entrepreneur looking for unique ways to help your small business stand out?
There are 30.2 million small businesses in the United States! Although many people are familiar with large corporations like Walmart and Coca-Cola, small businesses compose 99.9 percent of business in the country.
With such a large number of small business, you may be intimidated by learning ways to help your business grow.
Read on to learn seven tips to promote a growing business!
1. Increase Your Professional Network
One of the ways to grow business is to increase your professional network.
But how can you accomplish this?
One of the most effective ways to do this is by joining trade groups composed of members who are professionals in your area. It’s important when you attend these meetings that you introduce yourself to other people.
By having the opportunity to socialize with other professionals and get to know them as people, you can increase the chances that they send business your way.
2. Advertise Through Social Media
You should advertise your business through social media to reach a wide potential customer base.
Did you know that 79 percent of the American population has a social media account? The sheer number of people that use social media makes it a valuable marketing tool for your small business.
3. Provide Customer Incentives
Your small business can provide customer incentives as a way to develop repeat customers.
You could choose to distribute a loyalty card as a way to thank your customers. For example, try offering a free item for every 10 purchases or giving customers a percentage off their purchase after a set number of transactions.
Customer incentives can help you make your customers feel more loyal to your business and share their positive experience with friends or family.
4. Focus on Recruiting Good People
The people you hire are a reflection on the business you operate. By recruiting good people for your small business, you send a message to customers and potential customers that you care.
But what makes someone a good person in the workplace?
Focus on finding people that stand for the values your business emphasizes and have a passion for the work they perform.
5. Improve Search Engine Optimization
Search engine optimization (SEO) is an important way for your company’s website to stand out from the competition online.
SEO is a form of internet marketing focused on increasing where your website appears in search results relative to other websites online. You can increase your SEO by working with an experienced web marketing company that is familiar with the latest trends in this important field.
6. Write Website Blogs
One way to improve your website’s SEO is to write blog content.
But besides being a valuable way to improve your SEO, blogs are also an effective way to demonstrate your knowledge in a specific area.
By writing blogs on a specific topic, these can be shared with other people through social media profiles and customer email lists.
Blog posts that are optimized for SEO will enable your website to be found easier by search engine spiders. These are programs used by search engines to scan your web pages for content to include in search results.
7. Volunteer in Your Community
Volunteering in your community is a great way to make a name for you and your small business.
Volunteer opportunities are also a fun way to give back to other people in your area. By volunteering, you endear yourself to those that you help.
Your volunteering will also help you align yourself with positive causes and help keep your company’s reputation positive in the community.
Wrapping Up: Market a Growing Business
Marketing a growing business can be a challenge, but one that is worth investing your time and effort.
Before you begin a marketing campaign or other outreach program, you should spend some time considering your strategy and budget. By taking the time you need to think about your options, you can ensure you are marketing your small business more efficiently later.
Are you looking for other ways to help your company grow?
Check out our blog post on optimizing your social media platforms!